Adding Effective Metadata for Your Brightcove Titles
Metadata refers to the descriptions, tags, genre, and other related information that you provide for your video in the Brightcove Console. This is the information your viewers see in your Player through web searches.
Adding Descriptions and Other General Information
The following fields are accessible from the Brightcove Console: Title > New/Edit > Description.
| Metadata Field [Required/Optional] |
Information to Enter | Viewable in Player | Indexed in Public Search Engine |
| Name [Required] |
- Descriptive name for the title. - Name up to 60 characters; can include a blank space between alphanumeric characters. |
Yes | Yes |
| Short Description* [Required] |
Description up to 250 characters, including spaces. | Yes, depending on Player template. | Yes |
| Long Description [Optional] |
Description up to 5000 characters, including spaces. | No | Yes |
| Color [Required] |
Color or Black and White, depending on your full-length video content. | No | Yes |
| Language [Optional] |
Select from English, French, Spanish, or enter a new language (by clearing any information in the field, then typing in the new language). | No | Yes |
| Rating [Optional] |
If applicable, select a TV Parental Guidelines rating (TV-Y, TV-Y7, TV-Y7-FV, TV-G, TV-PG, TV-14, or TV-MA) or an MPAA film rating (G, PG, PG-13, R, or NC-17) | No | Yes |
| Release Date [Optional] |
Click on the calendar icon at the right to select a date, or enter a date. | No | Yes |
| Awards [Optional] |
The names of any awards the video or its participants (actors, singers, etc.) may have received. | Yes | Yes |
| Related Link [Optional] |
Choose Yes if you want to include a hyperlink in your Brightcove Player | Yes, except for Single Title Player and Chromeless Single Title | Yes |
| Link Text [Optional] |
A standard Web URL that begins with http or https. | Yes, depending on the Player template. | Yes |
| Reference ID [Optional] |
Name, code, or combination of letters and numbers that helps to integrate with a publishing site or content management system, separate from Brightcove. | No | Yes |
* If your viewers have subscribed to an RSS feed for your Player: Viewers will see the short description (and the associated thumbnail image) when they receive notice that this new Title has been added to your published Player.
Adding Genres
- Choose up to two Genres (such as Business News or Video Music) that best fit the Title. You must provide at least one genre.
- Genres help viewers to discover your Titles through public search engines or other websites
To choose a genre for your Title:
- Choose the Titles tab, then select either New Title or Edit Title.
- Select Classification.
- Click Select to view the list of genres.
- Click on genres with a left arrow (>) for the next level of detail, if needed. After you have chosen a single genre, click Select.
To specify an additional genre [Optional]: Repeat the process above for the Genre 2 field.
Adding Tags
In the Brightcove Console, tags are individual keywords or phrases (can include a space, such as "Professional Tennis") that describe your Title’s content. Tags makes it easy for viewers to discover your Titles through public search engines and other websites. Tags also help you to filter Titles in an automatic Lineup. (Otherwise, an automatic Lineup might include ALL of your Titles.)
To take full advantage of the Tags feature for Lineups: Add the same keywords across related Titles. For example, if you add the tags "travel" and "Europe" you can later filter a Lineup to include Titles which match ANY or ALL of these tags for a Lineup specific to European travel videos. For your convenience, the Console lists (below the Tags field) all tags you have previously used.
To add tags for your Title:
- Choose the Titles tab, then select either New Title or Edit Title.
- Select Classification tab on the left.
- Enter tags that describe your title. For example: A tennis Title might contain the tags "tennis match," "John McEnroe," "Bjorn Borg" and "Wimbledon".
- Click any of the applicable previously used tag links to quickly add these tags, if applicable to the current Title.
- Enter as many tags as you like. Separate multiple tags with a comma.
